The Threads app has passed the 200 million user mark, Meta executive Adam Mosseri. The milestone comes a day after Mark Zuckerberg said during the company’s recent earnings call that the service had “roughly” 200 million users.
While Threads is still relatively small compared to Meta’s other applications, it has grown at a faster clip. Zuckerberg announced earlier Threads reached out to users last month as it celebrated its one-year anniversary, and the Meta CEO has repeatedly speculated that it could be the company’s next billion-user app.
“We’ve been building this company for 20 years, and there’s not much opportunity to develop a billion-dollar app,” Zuckerberg said. “Obviously there’s a ton of work now and then.”
Continuing to grow the app’s user base will be key to Meta monetizing Threads, which currently has no advertising or business model. “All these new products, we ship them and then there’s a multi-year time horizon between scaling them up and then turning them into not just consumer experiences, but very large businesses,” Zuckerberg said.
While Threads has so far been able to take advantage of the chaos and controversy surrounding X, Meta is still struggling with how to position its application, which is widely regarded as an alternative to X. Mosseri and Zuckerberg said they did not want the program to be promoted. political content for non-users because of this. This policy even raised questions among some Meta employees, Information recently .
Thread’s “for you” algorithm is also widely reviewed to follow the latest news and current events. Mosseri recently acknowledged the issue. “We’re not fast enough yet, and we’re actively working to get better there,” he said About Threads.
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