Apple has released its latest short film The Underdogs: OOO (Out of the Office) the series is set in Thailand. The tech giant removed it due to complaints about stereotypical depictions of Thailand and its people in certain scenes.
reports that Apple has apologized to the people of Thailand for its fifth film The weak series. The ad series features a group of travel-weary office workers traveling the world using various Apple products.
Several viewers wrote comments criticizing the film’s use of a sepia filter to make Thailand appear underdeveloped. Commentaries also called out the clothing and decor decisions in the airport scene using outdated representations of Thai citizens.
Sattra Sripan, spokesperson for the tourism committee of the Thai House of Representatives, called for a boycott of the ad.
“Thai people are very unhappy with advertising,” Sripan said in a statement. “I encourage Thai people to stop using Apple products and switch to other brands.”
Apple apologized shortly after removing the ad from YouTube. The lawmakers also invited Apple representatives to meet with them to discuss the ads and how they portrayed Thailand in the film.
“Our aim was to celebrate the country’s optimism and culture, and we apologize for not fully capturing the vibrancy of Thailand today,” the statement said.
This is the second time this year that Apple has apologized for the ad. He said that AdAge It “missed the mark” for the new thin iPad Pro. The commercial features a giant pneumatic press crushing a large collection used in, or used to represent, creative endeavors such as musical instruments, paints, a generic arcade cabinet, and camera equipment. The steel breaker smoothes everything out and lifts up to reveal the entire iPad sitting on the lower steel block, which the poll describes as “the most powerful iPad ever and also the thinnest.”
Artists, musicians and other creators were offended by the advertising’s implied tone that generative artificial intelligence would replace human artistic efforts. Apple has promised not to air the ad on TV, but it’s still up on YouTube with the comments section disabled.
