SAG-AFTRA union today for a strike against several major video game publishers after failing to agree on the use of artificial intelligence. The promotion will take effect on July 26 at 12:01.
“We will not agree to an agreement that allows companies to abuse artificial intelligence to the detriment of our members,” said SAG-AFTRA President Fran Drescher. live and work, we will be here, ready to negotiate.”
SAG-AFTRA said performers working in games “deserve and demand the same fundamental protections as film, television, broadcast and music performers: fair compensation and the right to informed consent for the use of their faces, voices and bodies with artificial intelligence.” Duncan Crabtree-Ireland, the union’s National Executive Director and Chief Negotiator.
The union is lobbying the video game industry to agree to protections against artificial intelligence re-creation of its members’ likenesses and voices. SAG-AFTRA has begun negotiations with companies for an Interactive Media Agreement in October 2022. Other studios, , agreed to the union contract. The union reached a similar agreement earlier this year.
Audrey Cooling, a spokeswoman for the game companies involved in the Interactive Media Agreement, issued a statement on behalf of the businesses. “We are disappointed that the union has chosen to walk away when we were so close to an agreement, and we are ready to continue negotiations,” he said. salary increase and additional security provisions. Our proposal directly addresses SAG-AFTRA’s concerns and extends meaningful AI protections that include requiring consent and fair compensation for all performers employed under the IMA. These terms are among the most powerful in the entertainment industry.”
The holiday includes the following studios:
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Activision Productions Inc.
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Blindlight LLC
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Disney Character Voices Inc.
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Electronic Arts Productions Inc.
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Formosa Interactive LLC
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Insomniac Games Inc.
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Llama Productions LLC
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Take 2 Productions Inc.
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VoiceWorks Productions Inc.
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WB Games Inc.
