Epic says Apple has once again rejected its bid for a third-party app store. According to a series of posts in X. The company says that Apple rejected the latest presentation about the design and position of the “install” button in the app store, claiming it was too similar to Apple’s own “buy” button. Apple allegedly said that Epic’s “in-app purchases” label was too similar to its own label, which was used for the same reason.
Creator Fortnite It marks another salvo in the long-running dispute between the two companies. Epic says it uses the same “install” and “in-app purchases” naming conventions found in “popular app stores across multiple platforms.” As for the design language, the company says it “followed standard conventions for buttons in iOS apps” and “simply tried to build a store that mobile users could easily understand.”
1/3 Apple has already notarized the Epic Games Store twice, claiming that the design and position of Epic’s “Install” button is too similar to Apple’s “Buy” button, and that our “In-App Purchases” label is too similar to the Epic Games Store rejected our submission. The App Store’s “In-App Purchases” label.
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
Epic called the rejection “arbitrary, disruptive and in violation of the DMA.” To this end, he shared his concerns with the European Commission, which is responsible for monitoring the potential Digital Markets Act (DMA) violations. The company says it’s still ready to launch both the Epic Games Store and Fortnite iOS in the EU “in the next few months” unless Apple creates “more obstacles”.
This is the latest news from a rivalry that goes back years. The two companies have been sparring ever since Epic started using its own in-app payment option on the iOS version FortniteKeeps Apple away from the 30 percent discount.
This led to a long legal battle On Apple’s walled garden approach to its app store in the US. Epic sued Apple and Apple banned Epic. Judge gave a standing order as a way to allow developers to avoid Apple’s 30 percent cut of sales. This did not satisfy anyone. Apple wasn’t happy, for obvious reasons, and Epic took issue with the language of the order that didn’t call out Apple for having a monopoly. Both companies appealed and eventually went to the Supreme Court. The court decided not to consider the case. Justices he had other things to do.
As the two companies continued to dispute in the US, the EU passed the aforementioned DMA. This forced Apple to allow third-party storefronts on iOS devices in Europe. Epic since then trying to launch the showcase but it happened It met with resistance from Apple.
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