New YouTube policy lets you request the removal of AI-generated content that uses your likeness


YouTube quietly he added a new policy that allows you to request the removal of AI-generated content you’ve liked last month. New privacy breach policy, first noted by TechCrunchSarah Perez lets you record videos that “use artificial intelligence to modify or create synthetic content that looks or sounds like you.”

YouTube says several factors will determine whether it considers the content to be a takedown, including whether the content is modified or synthetic (and disclosed as such), easily identifiable as the person in question, or real.

The company will also weigh whether it can be considered parody or satire. Another factor is whether it involves a public figure (or other public figure) who has “engaged in sensitive conduct,” such as crime, violence, or endorsing a product or political candidate. TechCrunch notes the extraordinary importance of the latter in this crucial election year.

The new policy applies to YouTube’s privacy violations, no misleading content. The company now claims first-party claims in most cases. The most notable exceptions are if the individual is a minor, does not have access to a computer, or is deceased.

YouTube will give the violator 48 hours to file a complaint. If it is deleted during that window, the case is closed. Otherwise, YouTube will review it.

The documentation clarifies that delete means removing it completely (and removing the person’s name and personal information from the title, description, and tags, if applicable). Blurring faces is another option. It also explains that making the clip private is not allowed, as this would allow the poster to easily become public again.

YouTube hasn’t made any noise about the change, but hinted at it earlier this year announced its policy for AI-generated video. At the time, he promised: “In parallel, as we previously announced, we continue to work on an updated privacy process for people to request the removal of AI-generated or other synthetic or modified content that simulates an identifiable individual. faces or voices.”



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