Google is reportedly building AI chatbots based on celebrities and influencers


Google is reportedly developing new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking – there are startups like Character.ai and companies like Meta products like this – but none till now.

Google’s popular chatbots will be powered by the company’s Gemini family of large language models. Informationwhich Monday. The company is looking to partner with celebrities as well as influencers, and is also working on a feature that will allow people to create their own chatbots simply by describing their personality and appearance – Character.ai is already a thing. . Fun fact: Character.ai co-founder Noam Shazeer is a former Google engineer and “Transformers,” the core technology that makes today’s generative AI possible.

It is not yet known which celebrities or influencers Google may partner with. For example, Meta’s chatbots are powered by TikTok star Charlie D’Amelio, YouTube phenomenon Mr. Based on personalities like Beast, Snoop Dogg, Tom Brady and Paris Hilton, Character.ai’s characters include politicians, philosophers, fictional characters and even. objects such as a talking block of cheese. Google’s project is led by long-time executive Ryan Germick, who worked on Google Doodles, and a team of ten people.

It also sounds like Google’s bots may just be a test — the report says the bots may only appear on Google Labs, the company’s website for experimental products, rather than being more widely available.

It’s unclear why Google did this. Meta’s celebrity-based AI chatbots never took off, despite the company stuffing them into every product it made. whom Information The company’s chatbot, based on Snoop Dogg, has just 15,000 followers on Instagram, compared to 87.5 million who follow the human rapper.

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