Instagram just announced , including a set of interactive stickers. The music one is perhaps the most interesting because it is a continuation of the music . The Add Yours Music sticker allows users to share their favorite songs and prompts viewers to join the fun by sharing their related tracks. Of course, the song must already be in Instagram’s music library to work.
To that end, Instagram partnered with Dua Lipa to promote her new album. Radical optimism. Many of the songs on the album are available for use in this way, and the artist himself publishes Stories with Add Music stickers.
Another cool sticker added today is called Reveal. Selecting this sticker blurs the visuals of the story post, and the only way viewers can see the content is by DMing the person who shared it. Direct messages have become a key factor in Instagram’s continued growth, with site head Adam Mosseri saying that teens actually spend more time in DMs than anywhere else on the platform.
He also says that “almost all” of the engagement growth over the past few years has come from DMs and Stories, . So yes, this will definitely be used as a hack by savvy creators looking to increase their engagement. Thirst traps will become more thirsty and trap than before.
Instagram also introduced a sticker called Frames. This tool puts a Polaroid-esque overlay over a photo and turns it into an instant print. Viewers will have to pull up the Andre 3000 channel and shake their phone like a Polaroid to reveal the content, though there’s also a button. Creators can add shake-detected titles. This feature was discovered first .
Finally, there is a feature called Cutouts. This tool turns any part of a video or photo in your camera roll into a sticker, which can then be applied to a story or reel. Once the cutout is created, it is stored in an easily accessible sticker container for future uses. This also works with photos posted on Instagram, although the photos must be shared by public accounts.
It’s been a month of big changes for Instagram. In addition to the new tagging systems mentioned above, social media software to enhance original content and highlight collector accounts. The company also changed the way Reels works to give smaller accounts a chance to expand their reach, though it’s still unclear how that works. Instagram recently did too if you want confident but completely wrong answers to questions.
