Taylor Swift’s music has returned to TikTok after a ten-week hiatus. . His tunes left the platform between the social media app and Swift’s label Universal Music Group.
It’s unclear what kind of deal Swift made with TikTok to allow her to return to the platform, but we do know one thing. The deal did not include provisions for UMG artists, so Billie Eilish, The Weeknd and Drake, among others, are still not on TikTok. Taylor Swift, the most popular musician on the planet, probably worked her magic here.
He is not alone in his return to TikTok. Some songs of other UMG artists have started to appear on the platform and are ready for use in short form videos. These artists include Ariana Grande and Camila Cabello. Diversity It shows that their music is played either by their fans or the artists’ representatives. We don’t know if they made their own deals like Swift did.
The comeback could also be a promotional move for his upcoming album. Tortured Poets Department It will be released on April 19th and will probably have a lot of tracks that will be perfect for TikTok songs. It should be noted that he cooperated with the platform for promotion Midnighthis latest album of all-new material.
When did all this start? Post-contract negotiations with the label fell apart TikTok wanted to charge a fraction of the rate charged by other social media sites. “As our negotiations continued, TikTok attempted to force us to accept a deal that was cheaper than the previous deal, well below fair market value, and did not reflect their exponential growth.” business based without paying fair value for music.
TikTok went full “fake news” in response, writing that “Despite Universal’s false narrative and rhetoric, they have chosen to distance themselves from the strong support of a platform with over a billion users that functions for free promotion and discovery. vehicle for their talent”. It is worth noting that did not mention artist fees, but said he was able to reach agreements with other musicians and publishers.
Whatever the reason for Swift’s comeback, the nation’s teenagers are no doubt happy to be able to lip-sync to “Cruel Summer” and “You Belong to Me” once again. However, UMG and TikTok are still fighting it out, so this isn’t the last we’ll hear about all of this.
