LinkedIn is testing a new feed of vertical videos similar to TikTok. The feature was not made public, but it was noticed by users and the company in recent days tests for TechCrunch.
according to The video was shared and posted by Instagram employee Jenny Eishingdrelo by influencer marketing executive Austin Null, the new feed will appear in a separate “video” tab in the LinkedIn app. Users will be able to swipe vertically to move between clips, similar to TikTok or Instagram Reels.
This is not the first time the company has moved into a fashion format. LinkedIn used to be a due to the disappearing posts. This feature has continued a year, although the professional network At the time, it said it wasn’t done with video experiences, saying it was working “to transform the Stories format into a reimagined video experience on LinkedIn.”
Presumably, LinkedIn hopes that the feed will showcase content from professional creators and thought leaders in its ranks, many of whom are already posting videos to their feeds. However, it’s unclear how many of the site’s users are interested in a dedicated video feed for workplace content.
