Just as it is Warner Bros. Discovery (WBD) is From HBO Max, which folds in Discovery+ content, to Max-only in Europe and live sports in the process. The Max will first go on sale on the continent in Scandinavia, Iberia and central and eastern Europe on May 21. It will soon hit Poland, the Netherlands, France and Belgium (interestingly, the streaming service will still be called HBO Max in the Netherlands and Belgium, although it will have Discovery and sports content).
This will be the first time WBD’s streaming service will be in France and Belgium, the first new territories for the platform in more than two years. All told, Max will soon be available in 25 European countries and 65 countries and territories globally as it aims to compete with its global reach. .
In countries where Max is available in Europe, it will be the only place where viewers can watch every moment of the 2024 Paris Olympics (Peacock broadcast) from an event in the US). The Olympics will be available on all Max subscription plans across the continent.
As in the US, it will be Max in Europe. In select countries, there will be a basic ad-supported plan and a standard plan with Full HD resolution and up to 30 downloads for offline viewing on two devices simultaneously. The premium plan offers 4K streaming with Dolby Atmos on four devices simultaneously and up to 100 downloads for offline viewing. Prices will vary by country.
There will be a sports supplement that includes Grand Slam tennis, Grand Tours of cycling, 24 Hours of Le Mans, live broadcasts of Eurosport 1 and Eurosport 2 linear networks and more. Max will also offer live linear networks on CNN International in select countries, including France and Poland.
In most cases, HBO Max will automatically update to Max, although some users will be prompted to download the new Max software. Current HBO Max subscribers will keep their profile and viewing history after the switch. Eurosport and Discovery+ subscribers will receive details on how to sign up for Max.
Meanwhile, WBD revealed its second season Game of Thrones spin-off Dragon House It will air on HBO and Max in the US on June 16, and in Europe the following day. The company also released a pair of “dueling” trailers for the season, showing the story from the perspectives of the Green and Black Councils, respectively.
