Meta is revamping the way Facebook recommends videos in Reels, Groups and the main Facebook Feed, using artificial intelligence to power its video recommendation algorithm, Facebook chief Tom Alison said Wednesday. The world’s largest social network has already moved its TikTok rival Reels to the new engine and plans to use it in all places that show video within Facebook – the main Facebook feed and Groups – by 2026 as part of its “technology roadmap”. , Alison he said at the Morgan Stanley tech conference in San Francisco.
Meta competed with TikTok a Most important since then, the app, which features vertical video clips and is known for its powerful recommendation engine that knows exactly what will keep users hooked, has grown in popularity in the US over the past few years. When Facebook tested its new AI-powered recommendation engine with Reels, watch time increased by about 8 to 10 percent, Alison said. “So that tells us that this new model architecture learns from data more efficiently than the previous generation,” Alison said. “So that was like a good sign that we’re on the right track.”
So far, Facebook has used various video recommendation engines for Reels, Groups, and Facebook feed. But after the success with Reels, the company plans to use the same AI engine across all of these products.
“Instead of just powering Reels, we’re working on a project to power our entire video ecosystem with this single model, and then we can add our Feed recommendation product to serve that model as well,” Alison said. “If we do it right, we think the recommendations will not only be more attractive and more relevant, but their sensitivity will also improve.”
The move is part of Meta’s strategy to apply artificial intelligence to all of its products after the technology explodes with the launch of OpenAI’s ChatGPT in late 2022. The company previously spends billions of dollars to buy hundreds of thousands of expensive NVIDIA GPUs. train and power AI models, Zuckerberg he said in a video earlier this year.
