He shared more about TikTok his plans Fighting disinformation ahead of the 2024 presidential election. And like many of its social media peers, the company’s efforts in 2024 will look a lot like what it’s done in the past.
To get started, the company is offering its in-app election guide, which will give users information about voting, including how to register and vote by mail. Although the election guide is similar to past years, the company is releasing it earlier than in past elections (election resources for 2020 and 2022 He debuted closer to his contests than this year’s races, which coincides with the presidential primaries going on).
TikTok’s approach to misinformation in 2024 hasn’t changed much since then 2022. The company will continue to ban political ads, including ads that come with creators’ branded content. It will also continue to work with fact-checking organizations that help determine whether content is eligible for referrals. “unconfirmed” label. The company says it will “expand its media literacy resources to these tags” later this year, which could be more useful for users who encounter notifications, though it’s not yet clear what that will look like.
TikTok’s plan for 2024 comes as experts warn that the rise of generative artificial intelligence could fuel a new wave of viral election disinformation. For its part, TikTok acknowledges that generative artificial intelligence has created “new challenges” for the social media industry, but has refrained from proposing any new policies to address the issue. Instead, the company says it will continue to enforce its existing rules that prohibit “misleading” content generated by artificial intelligence and require creators to do so. explain when videos use “real” AI-generated content.
“As technology evolves in 2024, we will continue to improve our policies and detection by collaborating with media literacy content experts who help our society act responsibly in AI,” the company wrote in a blog post.
When it comes to disinformation and coordinated efforts to manipulate its platform, TikTok is making a noticeable difference. The company says it plans to release detailed reports on the covert influence campaigns ahead of the 2024 contest. It already discloses some information about the influence campaigns it uncovers in its quarterly transparency reports, but the disclosures are typically short on details. That should change this year, according to TikTok, which will begin releasing “specific covert influencer operation reports” later this year.
